Mobile Marketing Random Questions 2

Question 1

What does 'mobile-first indexing' mean for mobile marketers?

Accepted Answer

Google primarily uses the mobile version of a site for ranking

Answer

Mobile-first indexing means Google crawls and indexes the mobile version of a website to determine its search rankings.

Question 2

What is the primary advantage of using SMS marketing over email marketing?

Accepted Answer

Higher open rates (often above 90%)

Answer

SMS messages have open rates exceeding 90%, far higher than typical email open rates of 20–30%.

Question 3

In mobile advertising, what does 'viewability' measure?

Accepted Answer

Whether an ad was actually seen by a user on screen

Answer

Viewability measures whether an ad was actually visible on a user's screen, not just technically served.

Question 4

Which mobile marketing strategy uses geographic boundaries to trigger ads or notifications when a user enters a defined area?

Accepted Answer

Geofencing

Answer

Geofencing creates a virtual perimeter around a location, triggering ads or alerts when a mobile device enters or exits that zone.

Question 5

What is a 'mobile moment' in the context of mobile marketing strategy?

Accepted Answer

A specific point in time when a customer turns to their device to act on a need

Answer

A mobile moment is when a customer instinctively reaches for their device to address an immediate need, representing a key opportunity for marketers.

Mobile Marketing Practice Test