Mobile Marketing Practice Test 3

Question 1

What does CPM stand for in mobile advertising?

Accepted Answer

Cost per mille (per thousand impressions)

Answer

CPM stands for cost per mille (thousand), representing the price an advertiser pays for one thousand ad impressions.

Question 2

Which of the following best describes a 'rewarded video' ad unit?

Accepted Answer

An ad where users voluntarily watch a video in exchange for in-app currency or benefits

Answer

Rewarded video ads give users an incentive, such as extra lives or coins, in exchange for watching a full ad, resulting in high completion rates.

Question 3

In mobile analytics, what does 'DAU' stand for?

Accepted Answer

Daily active users

Answer

DAU measures the number of unique users who engage with an app on a given day, serving as a key indicator of engagement health.

Question 4

What is the primary advantage of using SMS marketing over push notifications?

Accepted Answer

SMS reaches users without requiring app installation or opt-in via an app

Answer

SMS works on any mobile phone with a number, making it accessible to users who haven't installed your app, though it requires phone number opt-in.

Question 5

A marketer notices their app's Day 7 retention is 20%. What does this indicate?

Accepted Answer

20% of users who installed the app are still using it 7 days later

Answer

Day 7 retention measures the percentage of users who return to an app exactly 7 days after their first session, indicating early-stage engagement quality.