Mobile Marketing Practice Test 2

Question 1

Which mobile ad format overlays the entire screen and typically appears between content transitions?

Accepted Answer

Interstitial ad

Answer

Interstitial ads are full-screen ads that cover the interface and appear at natural transition points such as between game levels or article pages.

Question 2

What does the term 'app store optimization' (ASO) primarily aim to improve?

Accepted Answer

App visibility and download conversion in app stores

Answer

ASO improves an app's ranking and conversion rate in the App Store or Google Play by optimizing titles, keywords, descriptions, and screenshots.

Question 3

A mobile marketer wants to re-engage users who abandoned a shopping cart. Which channel is most direct?

Accepted Answer

Push notifications

Answer

Push notifications are delivered directly to a user's device lock screen, making them the most immediate channel for cart abandonment re-engagement.

Question 4

What is 'deep linking' in the context of mobile marketing?

Accepted Answer

Directing users to a specific screen within an app rather than its home screen

Answer

Deep linking routes users directly to a specific in-app location, such as a product page, improving user experience and conversion.

Question 5

Which metric measures the percentage of users who click on a mobile ad?

Accepted Answer

Click-through rate (CTR)

Answer

CTR is calculated as clicks divided by impressions, indicating how effectively an ad drives user interaction.