Mobile Marketing Mobile SEO and User Experience 3

Question 1

A mobile page scores 45 on Google PageSpeed Insights. Which action would MOST directly improve the Largest Contentful Paint (LCP) score?

Accepted Answer

Preloading the hero image with <link rel='preload'>

Answer

Preloading the hero image ensures the browser prioritizes fetching the LCP element early, directly reducing the time until the largest visible element loads.

Question 2

What is 'progressive web app' (PWA) technology's primary SEO advantage for mobile users?

Accepted Answer

PWAs provide app-like experiences including offline access and fast loading that reduce bounce rates

Answer

PWAs improve mobile UX through offline capability, fast loading via service workers, and installability, which can indirectly improve SEO by reducing bounce rates and improving engagement.

Question 3

When implementing Accelerated Mobile Pages (AMP), which tag must appear in the HTML element?

Accepted Answer

⚡ or amp attribute in the <html> tag

Answer

AMP pages require either the ⚡ emoji or the word 'amp' as an attribute on the tag (e.g., ) to be recognized as valid AMP.

Question 4

A site has a Cumulative Layout Shift (CLS) score of 0.35. What is the MOST common cause of high CLS on mobile?

Accepted Answer

Images and ads without defined width and height attributes causing layout shifts

Answer

Images and ads without explicit dimensions cause the browser to shift other content when they load, directly causing high CLS scores.

Question 5

What is the significance of the 'mobile-first indexing' approach Google fully implemented in 2021?

Accepted Answer

Google primarily uses the mobile version of content for indexing and ranking all pages

Answer

Mobile-first indexing means Googlebot predominantly uses the mobile version of a page's content for indexing, so missing content on mobile directly affects rankings.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile SEO and User Experience 3