Mobile Marketing Mobile SEO and User Experience 2

Question 1

Which Core Web Vital metric measures the time from when a user first interacts with a page to when the browser responds to that interaction?

Accepted Answer

Interaction to Next Paint (INP)

Answer

INP measures the latency of all user interactions (clicks, taps, key presses) and reports the worst-case input delay.

Question 2

What is the recommended maximum tap target size Google suggests for mobile usability to avoid accidental taps?

Accepted Answer

48x48 pixels

Answer

Google recommends tap targets be at least 48x48 pixels with adequate spacing to prevent accidental taps on adjacent elements.

Question 3

A website uses separate URLs (m.example.com) for its mobile version. What is the MOST important SEO requirement for this configuration?

Accepted Answer

Implementing proper rel='canonical' and rel='alternate' tags

Answer

Separate mobile URLs require bidirectional annotation using rel='alternate' on desktop pages and rel='canonical' on mobile pages so Googlebot can identify the relationship.

Question 4

Which HTTP header should a server send to indicate it serves different content based on the User-Agent when using dynamic serving for mobile?

Accepted Answer

Vary: User-Agent

Answer

The Vary: User-Agent header tells caches and Googlebot that the response varies based on the requesting device type.

Question 5

What does 'intrusive interstitial' mean in Google's mobile SEO guidelines?

Accepted Answer

A full-page popup that blocks content from being accessible on mobile

Answer

Google penalizes intrusive interstitials — popups or overlays that block the main content from users arriving from search results on mobile devices.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile SEO and User Experience 2