Mobile Marketing Mobile Payment and Commerce 1

Question 1

What technology enables contactless mobile payments at point-of-sale terminals?

Accepted Answer

Near Field Communication (NFC)

Answer

NFC allows devices to exchange data over short distances (typically under 4 cm), making it the standard technology for tap-to-pay mobile transactions at POS terminals.

Question 2

Which of the following best describes 'mobile commerce' (m-commerce)?

Accepted Answer

Buying and selling goods or services using wireless mobile devices

Answer

M-commerce encompasses all commercial transactions conducted via mobile devices, including shopping, banking, and digital purchases.

Question 3

What is a 'digital wallet' in the context of mobile payments?

Accepted Answer

A software application that securely stores payment credentials for mobile transactions

Answer

A digital wallet (e.g., Apple Pay, Google Pay) stores credit/debit card information and enables users to make payments without presenting a physical card.

Question 4

Which metric measures the percentage of mobile shoppers who complete a purchase after initiating checkout?

Accepted Answer

Mobile conversion rate

Answer

Mobile conversion rate tracks the proportion of checkout initiations that result in a completed purchase, making it a key performance indicator for mobile commerce success.

Question 5

What is the primary benefit of one-click purchasing in mobile commerce?

Accepted Answer

Reduced checkout friction leading to higher purchase completion rates

Answer

One-click purchasing removes repetitive data entry for returning customers, dramatically reducing friction and cart abandonment during the checkout process.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile Payment and Commerce 1