Mobile Marketing Mobile-Optimized Web Presence 3

Question 1

What is Accelerated Mobile Pages (AMP) primarily designed to achieve?

Accepted Answer

Deliver near-instant loading for mobile web content

Answer

AMP is an open-source framework that strips down HTML/JS to deliver extremely fast-loading web pages primarily for mobile users.

Question 2

On a mobile checkout form, autofill attributes like autocomplete='email' are important because they:

Accepted Answer

Reduce typing effort and friction for users

Answer

Autocomplete attributes allow browsers to automatically fill in saved user data, reducing typing on small keyboards and speeding up checkout.

Question 3

A brand's mobile site loads correctly in portrait mode but breaks in landscape mode. This is a failure of which design principle?

Accepted Answer

Cross-orientation responsiveness

Answer

A truly responsive design must adapt to both portrait and landscape orientations, adjusting layout fluidly as device orientation changes.

Question 4

Which CSS unit is most appropriate for setting font sizes on mobile to ensure text scales with user accessibility settings?

Accepted Answer

rem (root em)

Answer

rem units scale relative to the root font size, respecting user browser settings for accessibility, unlike fixed px units which ignore user preferences.

Question 5

What is the primary purpose of a 'click-to-call' button on a mobile website?

Accepted Answer

To initiate a phone call directly from the browser with one tap

Answer

A click-to-call button uses the tel: URI scheme so tapping it immediately launches the phone's dialer with the number pre-filled.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile-Optimized Web Presence 3