Mobile Marketing Mobile Marketing MCQ 5

Question 1

Apple's App Tracking Transparency (ATT) framework primarily impacts mobile marketers by:

Accepted Answer

Requiring user opt-in before apps can track them across other apps and websites

Answer

ATT requires iOS apps to ask users for permission before accessing the IDFA for cross-app tracking, significantly limiting ad targeting on iOS.

Question 2

What is 'cohort analysis' used for in mobile marketing?

Accepted Answer

Comparing behavior of groups of users who share a common characteristic over time

Answer

Cohort analysis groups users by a shared trait (e.g., install date) and tracks their behavior over time to identify trends in retention and monetization.

Question 3

Which of the following best describes 'programmatic mobile advertising'?

Accepted Answer

Automated buying and selling of mobile ad inventory in real time using data and algorithms

Answer

Programmatic advertising automates the buying and selling of ad inventory through real-time bidding (RTB) and data-driven targeting algorithms.

Question 4

A marketer notices high installs but very low Day-1 retention. The most likely area to investigate first is:

Accepted Answer

App onboarding experience

Answer

Low Day-1 retention suggests users are not finding enough value immediately after install, pointing to a poor onboarding flow as the primary culprit.

Question 5

What distinguishes a 'click-to-call' mobile ad from a standard display ad?

Accepted Answer

It allows users to initiate a phone call directly from the ad

Answer

Click-to-call ads include a phone number button that, when tapped, immediately dials the business, reducing friction for phone-based conversions.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile Marketing MCQ 5