Mobile Marketing Mobile App Marketing Strategy 5

Question 1

What is 'contextual targeting' in the post-ATT mobile advertising landscape?

Accepted Answer

Delivering ads based on the content of the app or webpage being viewed rather than user identity data

Answer

Contextual targeting uses the surrounding app or content environment to infer user intent, avoiding reliance on personal identifiers that ATT restricts.

Question 2

A fitness app's NPS survey scores drop significantly after a major UI redesign. What is the recommended next step for the marketing team?

Accepted Answer

Analyze NPS verbatim feedback to identify specific pain points and coordinate with product to address them

Answer

NPS drops indicate user dissatisfaction; reading the qualitative verbatim comments pinpoints exactly which changes caused friction.

Question 3

In mobile app marketing, what is the purpose of 'frequency capping'?

Accepted Answer

Restricting how many times a single user sees the same ad to prevent overexposure

Answer

Frequency capping prevents ad fatigue and negative brand sentiment by ensuring no single user sees the same ad more than a set number of times.

Question 4

Which of the following BEST describes 'app store A/B testing' (store listing experiments)?

Accepted Answer

Testing different combinations of icons, screenshots, and descriptions to maximize conversion rate on the store listing page

Answer

Store listing experiments let developers test visual and copy elements of their app store page to improve the ratio of store visitors who tap 'Install.'

Question 5

A mobile game uses a 'battle pass' model. From a marketing strategy perspective, this monetization structure primarily helps by:

Accepted Answer

Increasing LTV through time-limited engagement loops that encourage both session frequency and spending

Answer

Battle passes create recurring revenue and habitual play loops, directly raising session frequency and per-user revenue over a fixed period.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile App Marketing Strategy 5