Mobile Marketing Mobile App Marketing Strategy 4

Question 1

In mobile app marketing, 'creative fatigue' refers to:

Accepted Answer

Declining ad performance as a target audience has seen the same creative too many times

Answer

Creative fatigue occurs when an ad audience has been exposed to the same creative so frequently that engagement and conversion rates decline.

Question 2

What does 'ROAS' stand for, and why is it important to app marketers?

Accepted Answer

Return On Ad Spend — measures revenue generated per dollar spent on ads

Answer

ROAS (Return On Ad Spend) directly measures campaign profitability by comparing revenue generated to the cost of advertising.

Question 3

A subscription app wants to reduce involuntary churn. Which tactic MOST directly addresses this?

Accepted Answer

Implementing automated payment retry logic and dunning email sequences

Answer

Involuntary churn is caused by payment failures, so dunning sequences and retry logic recover subscribers who intended to stay.

Question 4

Which of these is a primary benefit of using 'playable ads' in mobile user acquisition?

Accepted Answer

They let potential users try a mini-version of the app before installing, improving install quality

Answer

Playable ads give users a hands-on preview of the app experience, attracting users who are genuinely interested and more likely to stay engaged post-install.

Question 5

What is the main advantage of using 'SKAdNetwork' (SKAN) for iOS campaign measurement?

Accepted Answer

It allows privacy-preserving attribution without exposing individual user data

Answer

SKAN is Apple's privacy-preserving attribution framework that reports aggregate campaign performance without exposing individual user identifiers.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile App Marketing Strategy 4