Mobile Marketing Mobile App Marketing Strategy 3

Question 1

In mobile app marketing, what does 'K-factor' measure?

Accepted Answer

The virality coefficient — how many new users each existing user refers

Answer

K-factor quantifies viral growth by measuring how many additional users each existing user generates through referrals or sharing.

Question 2

Which of the following BEST describes 'deep linking' in a mobile app context?

Accepted Answer

Directing users to a specific in-app screen rather than the app's homepage

Answer

Deep links route users directly to a specific page or feature inside an app, improving the relevance of ad and campaign landing experiences.

Question 3

A gaming app notices most users churn after Day 3. Which strategy directly addresses this?

Accepted Answer

Redesigning the onboarding flow to deliver core value within the first 3 days

Answer

If users churn at Day 3, the onboarding experience likely fails to demonstrate enough value, so restructuring it is the most direct fix.

Question 4

What is 'incrementality testing' used for in mobile app advertising?

Accepted Answer

Measuring the true causal lift that an ad campaign provides above organic growth

Answer

Incrementality testing isolates whether an ad campaign is actually driving additional conversions beyond what would have happened organically.

Question 5

Apple's App Tracking Transparency (ATT) framework primarily impacted mobile marketers by:

Accepted Answer

Requiring user opt-in for cross-app tracking, reducing available IDFA data

Answer

ATT requires users to explicitly opt in to tracking across apps and websites, dramatically reducing access to the IDFA and limiting ad targeting precision.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile App Marketing Strategy 3