Mobile Marketing Mobile App Marketing Strategy 2

Question 1

What is 'app store optimization' (ASO) primarily designed to improve?

Accepted Answer

Organic visibility and downloads in app stores

Answer

ASO improves an app's organic discoverability in stores like the App Store and Google Play by optimizing metadata, visuals, and ratings.

Question 2

A mobile app marketer wants to re-engage users who installed the app but never completed onboarding. Which tactic is MOST appropriate?

Accepted Answer

Sending targeted push notifications with onboarding incentives

Answer

Push notifications targeting lapsed users with clear incentives directly address incomplete onboarding without acquiring new users.

Question 3

Which metric best measures the long-term revenue value of a mobile app user?

Accepted Answer

Lifetime Value (LTV)

Answer

LTV represents the total revenue a user generates over their entire relationship with the app, making it the core profitability metric.

Question 4

What does a 'cohort analysis' reveal in mobile app marketing?

Accepted Answer

How groups of users acquired at the same time behave over time

Answer

Cohort analysis groups users by acquisition date and tracks their retention, spending, or engagement patterns over time.

Question 5

An app's Day-7 retention rate is 15%. What does this mean?

Accepted Answer

15% of users who installed the app are still active 7 days later

Answer

Day-7 retention measures the percentage of users who return to the app exactly seven days after their initial install.

Mobile Marketing Practice Test