Mobile Marketing MCQ Basics 5

Question 1

What is 'Cost Per Install' (CPI) used to measure in mobile marketing?

Accepted Answer

The average amount spent to acquire one new app install through advertising

Answer

CPI measures the average advertising spend required to generate one new app installation, a key metric for user acquisition campaigns.

Question 2

What distinguishes a 'rewarded video' ad format in mobile games?

Accepted Answer

Users earn in-app rewards in exchange for voluntarily watching the full video

Answer

Rewarded video ads are opt-in formats where users choose to watch a video ad in exchange for a virtual reward, such as extra lives or coins.

Question 3

Which metric best indicates the long-term value a customer is expected to generate for a mobile business?

Accepted Answer

Customer Lifetime Value (CLV or LTV)

Answer

Customer Lifetime Value (LTV) predicts the total revenue a business can expect from a single customer throughout their entire relationship.

Question 4

What is a 'QR code' used for in mobile marketing campaigns?

Accepted Answer

Bridging offline media to online mobile experiences by directing users to a URL when scanned

Answer

QR codes allow brands to connect offline touchpoints (like print ads or product packaging) to digital mobile destinations by being scanned with a smartphone camera.

Question 5

In A/B testing for mobile marketing, what is the 'control'?

Accepted Answer

The original, unchanged version used as a baseline for comparison

Answer

In A/B testing, the control is the original version of the asset (ad, email, page) that the new variation is tested against.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing MCQ Basics 5