Mobile Marketing MCQ Basics 4

Question 1

Which of the following is a key regulatory requirement for SMS marketing in the United States?

Accepted Answer

Obtaining prior express written consent under the TCPA

Answer

The Telephone Consumer Protection Act (TCPA) requires marketers to obtain prior express written consent before sending promotional SMS messages.

Question 2

What is a 'lookalike audience' in the context of mobile advertising?

Accepted Answer

A new audience that shares similar traits with your existing best customers

Answer

A lookalike audience is a targeting method that finds new potential customers who share behavioral and demographic traits with your existing high-value customers.

Question 3

In mobile marketing, what is 'churn rate'?

Accepted Answer

The rate at which users stop using an app or unsubscribe over a period

Answer

Churn rate measures the percentage of users who stop engaging with or uninstall an app within a given time period.

Question 4

What is the purpose of a 'mobile marketing funnel'?

Accepted Answer

To map the stages a user moves through from awareness to conversion on mobile

Answer

A mobile marketing funnel maps the stages (awareness, consideration, conversion, retention) a user goes through on their journey to becoming a customer.

Question 5

Which mobile ad bidding strategy automatically sets bids to maximize conversions within a set budget?

Accepted Answer

Target CPA (Cost Per Acquisition)

Answer

Target CPA bidding uses machine learning to automatically set bids that maximize conversions at your desired cost per acquisition.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing MCQ Basics 4