Mobile Marketing Fundamentals 4

Question 1

Which mobile marketing strategy involves sending targeted messages to users based on their behavior within an app?

Accepted Answer

Behavioral push notifications

Answer

Behavioral push notifications are triggered by specific in-app actions, making them highly relevant and timely for each user.

Question 2

What is the main purpose of a 'playable ad' in mobile marketing?

Accepted Answer

To let potential users try a mini-version of a game before downloading it

Answer

Playable ads offer a brief, interactive preview of a game so users can experience it before committing to a download.

Question 3

Which privacy framework, introduced by Apple in 2021, significantly impacted mobile ad tracking?

Accepted Answer

App Tracking Transparency (ATT)

Answer

Apple's ATT framework requires apps to request explicit user permission before tracking their activity across other apps and websites.

Question 4

What is 'cost per mille' (CPM) in mobile advertising?

Accepted Answer

The cost an advertiser pays per 1,000 ad impressions

Answer

CPM (cost per mille) is a pricing model where advertisers pay a set rate for every 1,000 times their ad is shown.

Question 5

Which of the following best describes 'programmatic advertising' in mobile marketing?

Accepted Answer

Automated buying and selling of ad inventory using real-time bidding technology

Answer

Programmatic advertising automates the ad buying process through real-time auctions, enabling precise targeting at scale.

Mobile Marketing Practice Test