Mobile Marketing Fundamentals 3

Question 1

What is 'app store optimization' (ASO) most analogous to in digital marketing?

Accepted Answer

Search Engine Optimization (SEO)

Answer

ASO improves an app's visibility and ranking in app store search results, much like SEO does for websites on search engines.

Question 2

Which mobile ad format overlays content over a full device screen and typically appears between natural content transitions?

Accepted Answer

Interstitial ad

Answer

Interstitial ads are full-screen ads that appear at natural transition points in an app, such as between game levels.

Question 3

A user sees your app ad on Tuesday but installs the app after clicking a different ad on Friday. Which attribution model gives full credit to Friday's ad?

Accepted Answer

Last-click attribution

Answer

Last-click attribution assigns 100% of the conversion credit to the final touchpoint before the user converted.

Question 4

What type of mobile marketing uses keyword-triggered ads within app store search results?

Accepted Answer

Search Ads (e.g., Apple Search Ads)

Answer

Apple Search Ads and Google UAC search placements deliver ads when users search specific keywords in the app store.

Question 5

Which of the following is a key component of a mobile marketing funnel's 'acquisition' stage?

Accepted Answer

Running paid install campaigns to drive new users

Answer

The acquisition stage focuses on attracting new users, typically through paid or organic channels that drive app installs.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Fundamentals 3