Mobile Marketing Random 1

Question 1

Which mobile marketing channel delivers messages directly to a user's device lock screen without requiring the app to be open?

Accepted Answer

Push notifications

Answer

Push notifications are sent from a server to a user's device and appear on the lock screen or notification tray even when the app is not actively running, making them a direct and immediate mobile channel.

Question 2

What is the term for the practice of dividing a mobile audience into groups based on behavior, demographics, or device type to deliver more relevant ads?

Accepted Answer

Segmentation

Answer

Segmentation involves splitting an audience into distinct groups so marketers can tailor messaging and creative to each group's specific characteristics or behaviors, improving relevance and campaign performance.

Question 3

Which metric represents the total revenue generated per user acquired through a marketing campaign over their entire relationship with the app?

Accepted Answer

Customer Lifetime Value (LTV)

Answer

Customer Lifetime Value (LTV) measures the total revenue a user is expected to generate from install through churn, helping marketers determine how much they can profitably spend to acquire each user.

Question 4

In mobile advertising, what does the term 'viewability' specifically measure?

Accepted Answer

Whether an ad was actually seen by a user on screen

Answer

Viewability measures whether an ad had the opportunity to be seen — typically defined as at least 50% of the ad pixels being in view for at least one second — distinguishing it from a simple impression count.

Question 5

What mobile marketing strategy uses a user's real-world physical location to trigger a targeted ad or notification when they enter a defined geographic boundary?

Accepted Answer

Geofencing

Answer

Geofencing creates a virtual perimeter around a real-world location; when a user's device enters that boundary, it can trigger a push notification, ad, or other marketing action based on their physical proximity.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Random 1