Mobile Marketing Mobile Marketing Mobile SEO and User Experience Questions and Answers 2

Question 1

Which metric does Google use to measure the visual stability of a mobile page during loading?

Accepted Answer

Cumulative Layout Shift (CLS)

Answer

CLS quantifies how much visible content unexpectedly shifts during page load, directly impacting mobile user experience.

Question 2

What is the primary purpose of implementing a responsive viewport meta tag on a mobile website?

Accepted Answer

To control how the page scales and displays on different screen sizes

Answer

The viewport meta tag instructs the browser on how to control the page's dimensions and scaling to fit the device screen.

Question 3

A mobile site loads its main hero image in 4.8 seconds; which Core Web Vital threshold does this fail?

Accepted Answer

Largest Contentful Paint (LCP) should be under 2.5 seconds

Answer

Google recommends LCP occur within 2.5 seconds, so a 4.8-second hero image load is a clear failure of that threshold.

Question 4

Which mobile SEO practice helps search engines discover and index JavaScript-rendered content more reliably?

Accepted Answer

Server-side rendering or dynamic rendering

Answer

Server-side rendering delivers fully rendered HTML to crawlers, eliminating dependency on JavaScript execution for indexing.

Question 5

What is the recommended approach when a mobile page has interactive elements like buttons that are too close together?

Accepted Answer

Ensure tap targets are at least 48x48 CSS pixels with adequate spacing

Answer

Google recommends minimum 48x48 CSS pixel tap targets with sufficient spacing to prevent accidental taps on mobile devices.

Mobile Marketing Practice Test