Mobile Marketing Mobile Marketing-FREE Mobile Marketing 1

Question 1

Which mobile marketing channel involves sending promotional messages directly to a user's device lock screen without requiring the app to be open?

Accepted Answer

Push notifications

Answer

Push notifications are delivered directly to a device's lock screen or notification tray even when the app is closed, making them ideal for time-sensitive promotions and re-engagement without requiring the user to have the app open.

Question 2

What does 'DAU/MAU ratio' measure in mobile marketing analytics?

Accepted Answer

Daily Active Users divided by Monthly Active Users, indicating app stickiness

Answer

The DAU/MAU ratio (Daily Active Users ÷ Monthly Active Users) is a key engagement metric that reveals how 'sticky' an app is — a higher ratio means users return to the app more frequently within a month.

Question 3

Which type of mobile ad format rewards users with in-app currency or content in exchange for watching a video advertisement to completion?

Accepted Answer

Rewarded video ad

Answer

Rewarded video ads offer users an incentive (such as extra lives, coins, or premium content) in exchange for watching a video ad all the way through, resulting in higher completion rates and positive user sentiment compared to forced ad formats.

Question 4

What is 'deep linking' in the context of mobile marketing?

Accepted Answer

A URL that directs users to a specific page or content within a mobile app rather than just the app's home screen

Answer

Deep linking uses a specially formatted URL to send users directly to a specific screen or piece of content inside a mobile app, improving user experience by skipping the app's home screen and reducing friction in campaign funnels.

Question 5

In mobile marketing, what is the primary function of a QR code used in an offline advertisement?

Accepted Answer

To bridge offline media to a digital destination by linking to a URL or app when scanned

Answer

QR codes in offline ads serve as a bridge between physical media (billboards, flyers, packaging) and digital content, allowing users to instantly access a landing page, app download link, or promotion simply by scanning the code with their smartphone camera.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile Marketing-FREE Mobile Marketing 1