Mobile Marketing Mobile Advertising Formats and Campaigns 2

Question 1

What is 'programmatic advertising' in the context of mobile marketing?

Accepted Answer

Using automated technology and real-time bidding to buy and place mobile ads

Answer

Programmatic advertising uses automated platforms and algorithms—often through real-time bidding—to buy and serve targeted mobile ad impressions at scale.

Question 2

In mobile advertising, what does 'viewability' refer to?

Accepted Answer

Whether a served ad was actually seen by a user (met minimum display criteria)

Answer

Viewability measures whether an ad had the opportunity to be seen, with the IAB standard requiring at least 50% of the ad pixels to be in view for at least one second.

Question 3

What is 'retargeting' in mobile advertising?

Accepted Answer

Re-engaging users who have previously interacted with your app or website

Answer

Mobile retargeting serves ads to users who have previously visited your app or website, encouraging them to return and complete a desired action.

Question 4

Which type of mobile ad campaign goal focuses on getting users to install an app?

Accepted Answer

App install campaign (UA campaign)

Answer

User Acquisition (UA) campaigns, also called app install campaigns, are specifically optimized to drive new downloads and installs of a mobile application.

Question 5

What is a 'lookalike audience' in mobile advertising?

Accepted Answer

A new audience that shares similar characteristics to your best existing users

Answer

A lookalike audience is a targeting method that finds new potential customers who share similar traits, behaviors, and demographics with your existing high-value users.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing Mobile Advertising Formats and Campaigns 2