Mobile Marketing FREE Mobile Marketing MCQ Basics Questions and Answers 2

Question 1

What is the primary advantage of SMS marketing over email marketing for mobile users?

Accepted Answer

Higher open rates

Answer

SMS messages have open rates exceeding 90%, significantly higher than email marketing averages.

Question 2

Which metric measures the percentage of users who continue using a mobile app after a specific period?

Accepted Answer

Retention rate

Answer

Retention rate tracks the proportion of users who return to an app over a defined time frame.

Question 3

What does the term 'deep linking' refer to in mobile marketing?

Accepted Answer

Linking directly to specific in-app content

Answer

Deep linking directs users to a specific page or feature within a mobile app rather than just opening the app's home screen.

Question 4

Which mobile advertising format displays a full-screen ad at natural transition points within an app?

Accepted Answer

Interstitial ad

Answer

Interstitial ads are full-screen advertisements that appear at natural pause points such as between game levels or during page transitions.

Question 5

What is geofencing in mobile marketing?

Accepted Answer

Triggering ads when users enter a defined geographic area

Answer

Geofencing uses GPS or RFID technology to create virtual boundaries that trigger marketing actions when a mobile device enters or exits the area.

Mobile Marketing Practice Test