Ecommerce Trivia 3

Question 1

What does 'B2C' stand for in ecommerce?

Accepted Answer

Business to Consumer

Answer

B2C describes transactions where a business sells directly to individual consumers.

Question 2

Which shopping event, held the day after US Thanksgiving, marks a major ecommerce sales peak?

Accepted Answer

Black Friday

Answer

Black Friday, the day after Thanksgiving, is one of the biggest shopping days of the year.

Question 3

What term describes online stores selling a single, highly focused product category?

Accepted Answer

Niche store

Answer

A niche store specializes in one narrow product category to target a specific audience.

Question 4

Which metric measures the percentage of visitors who complete a desired purchase?

Accepted Answer

Conversion rate

Answer

Conversion rate is the share of visitors who complete a purchase or target action.

Question 5

What is 'Singles' Day,' the world's largest online shopping event, celebrated on?

Accepted Answer

November 11

Answer

Singles' Day on November 11 (11/11) is the world's biggest online shopping event, driven by Alibaba.

Ecommerce Practice Test