Ecommerce Ecommerce Analytics and Metrics

Question 1

What does CLV (Customer Lifetime Value) measure in ecommerce?

Accepted Answer

The total predicted revenue a business can expect from a single customer over the entire relationship

Answer

The total number of orders a customer makes per month

Answer

The average time a customer stays on a product page

Answer

The percentage of customers who leave positive reviews

Question 2

What is the average order value (AOV) and how is it calculated?

Accepted Answer

Total revenue divided by the number of orders; calculated over a given period

Answer

Total orders divided by number of products; calculated weekly

Answer

Total revenue divided by number of customers

Answer

Most expensive order divided by least expensive order

Question 3

What does a bounce rate represent on an ecommerce analytics dashboard?

Accepted Answer

The percentage of sessions where visitors leave after viewing only one page without any interaction

Answer

The percentage of orders that are returned

Answer

The percentage of email recipients who unsubscribed

Answer

The rate at which product pages fail to load

Question 4

Which Google Analytics report shows which acquisition channels (organic, paid, social) bring the most conversions?

Accepted Answer

Acquisition > Traffic Acquisition

Answer

Audience Overview

Answer

Behavior Flow

Answer

Real-Time report

Question 5

What is the significance of the 'sessions to purchase' metric in ecommerce analytics?

Accepted Answer

It shows how many visits a customer makes before completing their first purchase

Answer

It measures how many page views occur per checkout

Answer

It tracks how long each checkout session takes

Answer

It counts total sessions on product pages only

Question 6

What does the ecommerce metric 'revenue per visitor' (RPV) tell you?

Accepted Answer

The average amount of revenue generated per website session or unique visitor

Answer

How much each paid advertising visitor costs

Answer

The revenue generated by a single product page

Answer

The average revenue per email subscriber