Ecommerce Diagnostic Test 1 — Questions and Answers
Question 1: With e-commerce, you can:
- During business hours, purchase and sell goods.
- Purchase and market the goods listed in your area.
- Anywhere, at any time, you can buy and sell goods. (Correct answer)
Correct answer: Anywhere, at any time, you can buy and sell goods.
E-commerce fundamentally removes geographical and time constraints from traditional commerce. It allows transactions to occur 24/7 from virtually any location with internet access. Options A and B describe limitations that e-commerce specifically overcomes, making them incorrect.
Question 2: Can we engage in e-commerce without internet access?
- Yes
- No (Correct answer)
- Sometimes
Correct answer: No
E-commerce, by definition, involves conducting commercial transactions electronically, primarily over the internet. Without internet access, the digital platforms, communication, and payment systems essential for e-commerce cannot function. Therefore, internet access is a fundamental requirement for engaging in e-commerce.
Question 3: Are foodstuffs available on e-commerce websites?
- Yes (Correct answer)
- No
- Sometimes
Correct answer: Yes
Yes, many e-commerce platforms and dedicated online grocery stores offer a wide range of foodstuffs for purchase and delivery. This sector has grown significantly, allowing consumers to buy fresh produce, pantry items, and prepared meals online. Therefore, foodstuffs are indeed available through e-commerce.
Question 4: What do you call a store that is both online and at a physical location?
- Click & Hurt
- Click & Click
- Brick & Brick
- Brick & Click (Correct answer)
Correct answer: Brick & Click
A "Brick & Click" business model combines a traditional physical store (brick-and-mortar) with an online presence (click). This hybrid approach allows customers to shop in person or through the company's website, offering flexibility and a wider reach. The term accurately describes businesses operating in both physical and digital spaces.
Question 5: Which goods could not be appropriate for online sales?
- Toys
- Cars and trucks (Correct answer)
- Groceries
- Pet products
- Diamonds (Correct answer)
Correct answer: Cars and trucks
While some aspects of car sales happen online, the full purchase and delivery of a car or truck often involves significant logistical challenges, legal complexities, and the need for physical inspection and test drives. High-value, complex items like vehicles are generally less suitable for a purely online transaction compared to other options, which are commonly sold online with fewer physical requirements.
Question 6: Brands available on Lazada as of September 2018
- 800
- 1500
- 3000 (Correct answer)
- 4200
Correct answer: 3000
This is a specific factual question about Lazada's brand count at a particular time. Based on historical data for Lazada as of September 2018, the number of brands available on the platform was approximately 3000. This requires specific knowledge of e-commerce platform statistics.
Question 7: One percent of customers start a shopping cart but don't finish it.
- Attrition rate
- Open rate
- Abandonment rate (Correct answer)
- Closing rate
Correct answer: Abandonment rate
The "abandonment rate" in e-commerce specifically refers to the percentage of users who add items to their online shopping cart but then leave the website without completing the purchase. This is a critical metric for understanding potential lost sales and optimizing the checkout process. The other options describe different e-commerce metrics.
Ecommerce Diagnostic Test 1
With e-commerce, you can: