Ecommerce Ecommerce/Questions/Trivia 1 — Questions and Answers
Question 1: Which company introduced the concept of 'one-click purchasing' and holds a patent for it?
- eBay
- Amazon (Correct answer)
- Shopify
- Alibaba
Correct answer: Amazon
Amazon patented one-click purchasing in 1999, allowing customers to buy items with a single click using stored payment and shipping details, significantly reducing checkout friction.
Question 2: What term describes the practice of selling products online without holding any inventory yourself?
- Arbitrage
- Dropshipping (Correct answer)
- Wholesaling
- Consignment
Correct answer: Dropshipping
Dropshipping is a fulfillment model where the retailer never holds stock; instead, orders are forwarded to a supplier who ships directly to the customer.
Question 3: Which Chinese ecommerce company operates the world's largest single-day online shopping event, known as Singles' Day?
- JD.com
- Pinduoduo
- Alibaba (Correct answer)
- Temu
Correct answer: Alibaba
Alibaba created and runs the 11.11 Global Shopping Festival (Singles' Day) on November 11th, which consistently breaks global online sales records.
Question 4: What does 'B2C' stand for in ecommerce business models?
- Business to Contractor
- Brand to Consumer
- Business to Consumer (Correct answer)
- Buyer to Company
Correct answer: Business to Consumer
B2C (Business to Consumer) describes transactions where companies sell products or services directly to individual end consumers, as opposed to other businesses.
Question 5: Which metric measures the percentage of website visitors who complete a desired action, such as making a purchase?
- Bounce rate
- Click-through rate
- Conversion rate (Correct answer)
- Cart abandonment rate
Correct answer: Conversion rate
Conversion rate is calculated by dividing the number of completed goals (purchases) by total visitors, expressed as a percentage — a key performance indicator for ecommerce stores.
Question 6: What is the name of Shopify's in-person point-of-sale hardware and software solution that connects physical retail with an online store?
- Shopify POS (Correct answer)
- Shopify Terminal
- Shopify Retail
- Shopify Connect
Correct answer: Shopify POS
Shopify POS (Point of Sale) is Shopify's integrated system that allows merchants to sell in physical locations while syncing inventory and sales data with their online Shopify store.
Ecommerce Ecommerce/Questions/Trivia 1
Which company introduced the concept of 'one-click purchasing' and holds a patent for it?