Ecommerce Ecommerce Marketing & SEO

Question 1

What does ROAS stand for and how is it calculated?

Accepted Answer

Return on Ad Spend = Revenue from ads ÷ Ad spend

Answer

Rate of Abandoned Sales = Abandoned carts ÷ Total carts

Answer

Revenue on Average Sale = Total revenue ÷ Orders

Answer

Return on Affiliate Sales = Affiliate revenue ÷ Commission paid

Question 2

Which Google Ads campaign type is specifically designed for ecommerce by automatically showcasing product images, prices, and store names in search results?

Accepted Answer

Shopping campaigns (Performance Max / Standard Shopping)

Answer

Display campaigns

Answer

App campaigns

Answer

Video campaigns

Question 3

What is a product data feed in ecommerce marketing?

Accepted Answer

A structured file containing product details (title, price, image URL, etc.) submitted to advertising platforms

Answer

A live blog post about new products

Answer

An API that streams inventory updates to a warehouse

Answer

A social media content calendar

Question 4

What is email list segmentation and why does it matter for ecommerce?

Accepted Answer

Dividing subscribers into groups based on behavior or demographics to send more relevant emails

Answer

Cleaning bounced email addresses from a list

Answer

Scheduling emails to send at different times of day

Answer

Using different email service providers for different products

Question 5

Which on-page SEO element has the greatest direct impact on click-through rate from Google search results for an ecommerce product page?

Accepted Answer

Title tag and meta description

Answer

H2 subheadings

Answer

Image file names

Answer

Internal link anchor text

Question 6

What is retargeting (remarketing) in ecommerce digital advertising?

Accepted Answer

Showing ads to users who previously visited your site but did not convert

Answer

Targeting competitors' brand keywords in paid search

Answer

Sending post-purchase emails asking for reviews

Answer

Displaying ads to new audiences who have never heard of the brand