Ecommerce Trivia 3 — Questions and Answers
Question 1: What does 'B2C' stand for in ecommerce?
- Business to Consumer (Correct answer)
- Buy to Cart
- Brand to Customer
- Business to Channel
Correct answer: Business to Consumer
B2C describes transactions where a business sells directly to individual consumers.
Question 2: Which shopping event, held the day after US Thanksgiving, marks a major ecommerce sales peak?
- Cyber Monday
- Black Friday (Correct answer)
- Prime Day
- Singles' Day
Correct answer: Black Friday
Black Friday, the day after Thanksgiving, is one of the biggest shopping days of the year.
Question 3: What term describes online stores selling a single, highly focused product category?
- Marketplace
- Niche store (Correct answer)
- Megastore
- Aggregator
Correct answer: Niche store
A niche store specializes in one narrow product category to target a specific audience.
Question 4: Which metric measures the percentage of visitors who complete a desired purchase?
- Conversion rate (Correct answer)
- Click-through rate
- Impression share
- Open rate
Correct answer: Conversion rate
Conversion rate is the share of visitors who complete a purchase or target action.
Question 5: What is 'Singles' Day,' the world's largest online shopping event, celebrated on?
- October 10
- November 11 (Correct answer)
- December 12
- January 1
Correct answer: November 11
Singles' Day on November 11 (11/11) is the world's biggest online shopping event, driven by Alibaba.
Question 6: Which open-source ecommerce plugin powers stores on the WordPress platform?
- Shopify
- WooCommerce (Correct answer)
- Squarespace
- Wix
Correct answer: WooCommerce
WooCommerce is a free open-source plugin that turns WordPress sites into online stores.
Question 7: What does 'AOV' measure in ecommerce analytics?
- Average Order Value (Correct answer)
- Annual Online Volume
- Active Outbound Visits
- Adjusted Order Variance
Correct answer: Average Order Value
Average Order Value is the mean amount a customer spends per transaction.
Ecommerce Trivia 3
What does 'B2C' stand for in ecommerce?