Ecommerce Ecommerce Customer Experience & UX

Question 1

What is conversion rate optimization (CRO) in ecommerce?

Accepted Answer

The practice of testing and improving website elements to increase the percentage of visitors who complete a purchase

Answer

Optimizing ad campaigns to lower cost per click

Answer

Adjusting product prices to maximize gross margin

Answer

Improving email subject lines to increase open rates

Question 2

What does 'cart abandonment rate' measure in ecommerce?

Accepted Answer

The percentage of shoppers who add items to their cart but leave without completing checkout

Answer

The percentage of orders returned after delivery

Answer

The rate at which products are removed from the catalog

Answer

The percentage of carts that contain only a single item

Question 3

What is a 'guest checkout' option and why does it improve conversion rates?

Accepted Answer

Allowing customers to complete a purchase without creating an account, reducing friction at checkout

Answer

A special discounted checkout for loyalty program members

Answer

A checkout flow designed for mobile users only

Answer

A one-click purchase option for returning customers

Question 4

What is a Net Promoter Score (NPS) and how is it used in ecommerce?

Accepted Answer

A measure of customer loyalty based on how likely customers are to recommend the store, scored from -100 to 100

Answer

The percentage of new customers acquired via referral programs

Answer

An internal satisfaction survey completed by customer service agents

Answer

The ratio of positive to negative product reviews

Question 5

What is the purpose of product page breadcrumb navigation in ecommerce?

Accepted Answer

To show users their current location within the site hierarchy and provide easy navigation to parent categories

Answer

To display related product recommendations below the main image

Answer

To highlight the lowest price variant of a product

Answer

To show the shipping carrier options available for the product

Question 6

What is an A/B test in the context of ecommerce website optimization?

Accepted Answer

Simultaneously showing two versions of a page element to different user groups to determine which performs better

Answer

Testing a website on two different browsers for compatibility

Answer

Comparing the performance of two different email marketing platforms

Answer

Running two ad campaigns with the same creative on different platforms