Ecommerce Ecommerce Marketing and SEO 1 — Questions and Answers
Question 1: Which type of keyword is most effective for capturing buyers who are ready to make a purchase in an ecommerce store?
- Informational keywords
- Navigational keywords
- Transactional keywords (Correct answer)
- Branded keywords
Correct answer: Transactional keywords
Transactional keywords (e.g., 'buy,' 'order,' 'cheap') signal purchase intent and convert best for ecommerce.
Question 2: What does ROAS stand for in ecommerce advertising?
- Rate of Ad Spending
- Return on Ad Spend (Correct answer)
- Revenue of All Sales
- Reach of Ad Sets
Correct answer: Return on Ad Spend
ROAS (Return on Ad Spend) measures revenue earned for every dollar spent on advertising.
Question 3: Which Google Shopping campaign feature automatically adjusts bids based on the likelihood of a conversion?
- Manual CPC
- Target ROAS bidding (Correct answer)
- Enhanced CPC
- CPM bidding
Correct answer: Target ROAS bidding
Target ROAS bidding uses Google's machine learning to set bids that maximize conversion value for your target return.
Question 4: What is a product feed in the context of ecommerce Google Shopping ads?
- A customer review aggregator
- A structured file with product data sent to Google Merchant Center (Correct answer)
- A social media product showcase
- An automated email newsletter
Correct answer: A structured file with product data sent to Google Merchant Center
A product feed is a structured data file (e.g., XML or CSV) containing product attributes submitted to Google Merchant Center.
Question 5: Which metric measures the percentage of website visitors who complete a desired action such as making a purchase?
- Bounce rate
- Click-through rate
- Conversion rate (Correct answer)
- Impression share
Correct answer: Conversion rate
Conversion rate is calculated as (conversions ÷ total visitors) × 100 and reflects how effectively traffic is turned into sales.
Question 6: What is retargeting in ecommerce digital marketing?
- Sending physical mailers to past customers
- Showing ads to users who previously visited your site but didn't convert (Correct answer)
- Re-pricing products based on competitor data
- Updating product listings after a failed launch
Correct answer: Showing ads to users who previously visited your site but didn't convert
Retargeting (remarketing) uses cookies or pixel data to serve ads to users who have already interacted with your site.
Ecommerce Ecommerce Marketing and SEO 1
Which type of keyword is most effective for capturing buyers who are ready to make a purchase in an ecommerce store?