Ecommerce Trivia 2

Question 1

Which online retailer was originally launched in 1995 as an online bookstore?

Accepted Answer

Amazon

Answer

Amazon began in 1995 selling books before expanding into nearly every product category.

Question 2

What does the acronym 'SKU' stand for in ecommerce inventory management?

Accepted Answer

Stock Keeping Unit

Answer

A Stock Keeping Unit is a unique identifier assigned to each distinct product for tracking.

Question 3

Which payment company was co-founded by Elon Musk and became a dominant online payment platform?

Accepted Answer

PayPal

Answer

PayPal grew from a merger involving Elon Musk's X.com and became a leading online payment system.

Question 4

What is the term for when a shopper adds items to a cart but leaves without buying?

Accepted Answer

Cart abandonment

Answer

Cart abandonment occurs when a customer adds products but exits before completing checkout.

Question 5

Which Chinese company operates the Taobao and Tmall marketplaces?

Accepted Answer

Alibaba

Answer

Alibaba Group owns and operates both Taobao and Tmall, major Chinese ecommerce platforms.

Ecommerce Practice Test