Ecommerce Trivia 2 — Questions and Answers
Question 1: Which online retailer was originally launched in 1995 as an online bookstore?
- eBay
- Amazon (Correct answer)
- Walmart
- Alibaba
Correct answer: Amazon
Amazon began in 1995 selling books before expanding into nearly every product category.
Question 2: What does the acronym 'SKU' stand for in ecommerce inventory management?
- Stock Keeping Unit (Correct answer)
- Standard Kit Unit
- Sales Key Universal
- Storage Catalog Use
Correct answer: Stock Keeping Unit
A Stock Keeping Unit is a unique identifier assigned to each distinct product for tracking.
Question 3: Which payment company was co-founded by Elon Musk and became a dominant online payment platform?
- Stripe
- Square
- PayPal (Correct answer)
- Venmo
Correct answer: PayPal
PayPal grew from a merger involving Elon Musk's X.com and became a leading online payment system.
Question 4: What is the term for when a shopper adds items to a cart but leaves without buying?
- Bounce rate
- Cart abandonment (Correct answer)
- Churn
- Drop shipping
Correct answer: Cart abandonment
Cart abandonment occurs when a customer adds products but exits before completing checkout.
Question 5: Which Chinese company operates the Taobao and Tmall marketplaces?
- Tencent
- JD.com
- Alibaba (Correct answer)
- Baidu
Correct answer: Alibaba
Alibaba Group owns and operates both Taobao and Tmall, major Chinese ecommerce platforms.
Question 6: What ecommerce model has a retailer ship products directly from a supplier without holding inventory?
- Dropshipping (Correct answer)
- Wholesaling
- Subscription
- Affiliate
Correct answer: Dropshipping
Dropshipping lets a retailer fulfill orders by forwarding them to a supplier who ships directly to customers.
Question 7: Which platform is best known as a hosted ecommerce solution founded in Canada in 2006?
- WooCommerce
- Magento
- Shopify (Correct answer)
- BigCommerce
Correct answer: Shopify
Shopify, founded in Ottawa in 2006, is a leading hosted ecommerce platform for online stores.
Ecommerce Trivia 2
Which online retailer was originally launched in 1995 as an online bookstore?