Ecommerce Diagnostic 2

Question 1

A store's cart abandonment rate suddenly jumps from 70% to 88% after a checkout redesign. What should you investigate FIRST?

Accepted Answer

The new checkout flow for added friction or errors

Answer

A spike timed to a checkout redesign points directly to new friction or bugs in that flow.

Question 2

Conversion rate is healthy but average order value (AOV) is falling. Which tactic most directly addresses AOV?

Accepted Answer

Cross-sells, bundles, and free-shipping thresholds

Answer

Bundles, cross-sells, and shipping thresholds nudge customers to add more per order, lifting AOV.

Question 3

Mobile traffic is 65% of visits but only 30% of revenue. What does this diagnostic gap most likely indicate?

Accepted Answer

A poor mobile checkout or UX experience

Answer

A revenue-to-traffic mismatch on mobile signals friction in the mobile experience or checkout.

Question 4

Which metric best diagnoses whether a marketing channel is profitable rather than just driving traffic?

Accepted Answer

Return on ad spend (ROAS)

Answer

ROAS ties revenue to spend, revealing profitability rather than raw volume.

Question 5

A product page has high traffic but a very low add-to-cart rate. What is the most likely diagnosis?

Accepted Answer

Pricing, photos, or product info are failing to persuade

Answer

Traffic arriving but not adding to cart points to weak on-page persuasion: price, imagery, or details.

Ecommerce Practice Test