Ecommerce Diagnostic 2

Question 1

A store's cart abandonment rate suddenly jumps from 70% to 88% after a checkout redesign. What should you investigate FIRST?

Accepted Answer

The new checkout flow for added friction or errors

Answer

The product photography quality

Answer

The email marketing schedule

Answer

The blog content calendar

Question 2

Conversion rate is healthy but average order value (AOV) is falling. Which tactic most directly addresses AOV?

Accepted Answer

Cross-sells, bundles, and free-shipping thresholds

Answer

Faster page load speed

Answer

More paid search keywords

Answer

A simpler return policy

Question 3

Mobile traffic is 65% of visits but only 30% of revenue. What does this diagnostic gap most likely indicate?

Accepted Answer

A poor mobile checkout or UX experience

Answer

Too few products in the catalog

Answer

An oversized desktop ad budget

Answer

A missing loyalty program

Question 4

Which metric best diagnoses whether a marketing channel is profitable rather than just driving traffic?

Accepted Answer

Return on ad spend (ROAS)

Answer

Total impressions

Answer

Bounce rate

Answer

Number of sessions

Question 5

A product page has high traffic but a very low add-to-cart rate. What is the most likely diagnosis?

Accepted Answer

Pricing, photos, or product info are failing to persuade

Answer

The site's DNS is misconfigured

Answer

The warehouse is out of stock company-wide

Answer

The email list is too small

Question 6

You see a high repeat-purchase rate but low new-customer acquisition. What does this reveal about the business?

Accepted Answer

Strong retention but a weak top-of-funnel

Answer

Strong acquisition but weak loyalty

Answer

A pricing error in checkout

Answer

An oversupply of inventory

Question 7

Which tool is most appropriate for diagnosing WHERE in a multi-step checkout users drop off?

Accepted Answer

A funnel/conversion report in analytics

Answer

A social media scheduler

Answer

A keyword research tool

Answer

An inventory forecasting model