Display Advertising Specs 3

Question 1

An advertiser wants a tall ad running down a sidebar; which standard size is the 'Wide Skyscraper'?

Accepted Answer

160x600

Answer

The Wide Skyscraper is 160x600, a common vertical sidebar unit.

Question 2

What is the maximum length of the long headline in a Google responsive display ad?

Accepted Answer

90 characters

Answer

The long headline may contain up to 90 characters.

Question 3

Which file formats are accepted for image ads on the Google Display Network?

Accepted Answer

JPG, PNG, and GIF

Answer

Google Display accepts JPG, PNG, and GIF (including animated GIF) image formats.

Question 4

Under Google Ads policy, what is the maximum animation length for an animated image ad?

Accepted Answer

30 seconds

Answer

Animated ads must stop after 30 seconds, including any loops.

Question 5

What minimum size must the square logo asset meet in a responsive display ad?

Accepted Answer

128x128 pixels

Answer

Square logos must be at least 128x128 pixels, with 1200x1200 recommended.

Display Advertising Practice Test