Display Advertising Specs 2

Question 1

What is the maximum file size for a standard image asset uploaded to Google Display responsive ads?

Accepted Answer

5120 KB

Answer

Google allows image assets up to 5120 KB (5 MB) for responsive display ads.

Question 2

Which aspect ratio corresponds to the landscape image required for a responsive display ad?

Accepted Answer

1.91:1

Answer

The landscape image for responsive display ads must use a 1.91:1 aspect ratio, such as 1200x628.

Question 3

What is the standard pixel dimension of the IAB 'Medium Rectangle' ad unit?

Accepted Answer

300x250

Answer

The Medium Rectangle is 300x250 pixels, one of the most widely served display sizes.

Question 4

Which ad size is known as the 'Leaderboard' in standard display specifications?

Accepted Answer

728x90

Answer

The Leaderboard is the 728x90 banner typically placed at the top of a page.

Question 5

According to IAB guidelines, what is the recommended maximum initial load size for a standard HTML5 display ad?

Accepted Answer

150 KB

Answer

IAB's LEAN standards recommend a 150 KB initial load for standard display ad units.

Display Advertising Practice Test