Display Advertising EMarketing Display Advertising 4

Question 1

Which HTML5 replacement for legacy rich media became the standard after Flash was deprecated for display ads?

Accepted Answer

HTML5 creatives with CSS and JavaScript animation

Answer

HTML5 replaced Flash as the standard for animated and interactive display creatives across browsers and devices.

Question 2

An advertiser wants to reach new users who behave like its existing customers. Which audience strategy fits best?

Accepted Answer

Lookalike (similar) audience modeling

Answer

Lookalike modeling finds prospects whose signals resemble a seed list of existing customers.

Question 3

In a display campaign report, 'frequency' refers to what?

Accepted Answer

The average number of times each user saw the ad

Answer

Frequency is impressions divided by unique reach, showing average exposures per user.

Question 4

Which scenario is an example of native display advertising?

Accepted Answer

A sponsored article recommendation styled to match the publisher's feed

Answer

Native ads adopt the look and feel of surrounding editorial content, such as in-feed sponsored recommendations.

Question 5

What is the main purpose of a third-party ad server like Campaign Manager 360 for advertisers?

Accepted Answer

Centralized trafficking, tracking, and measurement across all buys

Answer

A third-party ad server delivers creatives and provides unified tracking and de-duplicated measurement across publishers and platforms.

Display Advertising Practice Test