Display Advertising Display Advertising MCQ 4

Question 1

What is 'ad fraud' in the form of a botnet primarily designed to do?

Accepted Answer

Generate fake impressions and clicks that advertisers pay for

Answer

Botnets simulate human traffic to inflate impressions and clicks, draining ad budgets fraudulently.

Question 2

Which file format enables rich, animated display creatives that replaced Flash as the industry standard?

Accepted Answer

HTML5

Answer

HTML5 became the standard for animated and interactive display ads after Flash was deprecated.

Question 3

A 'lookalike' or 'similar' audience is built by doing what?

Accepted Answer

Finding new users who share traits with an advertiser's existing customers

Answer

Lookalike modeling analyzes a seed audience and finds new users with statistically similar characteristics.

Question 4

What is the main purpose of the ads.txt initiative from the IAB?

Accepted Answer

Letting publishers publicly list who is authorized to sell their inventory

Answer

ads.txt lets buyers verify authorized sellers of a publisher's inventory, reducing domain spoofing.

Question 5

An advertiser wants ads shown only between 6 PM and 11 PM local time. Which tactic should they use?

Accepted Answer

Dayparting

Answer

Dayparting schedules ad delivery to specific hours or days of the week.

Display Advertising Practice Test