Display Advertising Display Advertising MCQ 2

Question 1

What is the standard dimension (in pixels) of a 'Medium Rectangle' display ad, one of the most common IAB ad units?

Accepted Answer

300x250

Answer

The Medium Rectangle is 300x250 pixels and is among the highest-inventory IAB standard units.

Question 2

In programmatic display advertising, what does a DSP (Demand-Side Platform) primarily allow advertisers to do?

Accepted Answer

Buy ad inventory across multiple exchanges in real time

Answer

A DSP is the buyer's tool for bidding on and purchasing impressions across many exchanges programmatically.

Question 3

An advertiser pays $6 for every 1,000 ad impressions served. Which pricing model is being used?

Accepted Answer

CPM

Answer

CPM (cost per mille) charges a fixed price per 1,000 impressions regardless of clicks.

Question 4

Which targeting method serves display ads to users who previously visited the advertiser's website but did not convert?

Accepted Answer

Retargeting

Answer

Retargeting (remarketing) uses cookies or IDs to re-engage past site visitors with display ads.

Question 5

According to the Media Rating Council (MRC), a standard display ad is considered 'viewable' when what condition is met?

Accepted Answer

At least 50% of pixels are in view for at least 1 second

Answer

The MRC viewability standard for display is 50% of pixels in view for a minimum of 1 continuous second.

Display Advertising Practice Test