Display Advertising Display Advertising Creative Best Practices 2

Question 1

What is a 'responsive display ad' in Google Ads?

Accepted Answer

An ad that automatically adjusts its size, appearance, and format to fit available ad spaces

Answer

Responsive display ads are created by uploading multiple headlines, descriptions, images, and logos that Google's system automatically combines and tests to create ads fitting any placement across the Display Network.

Question 2

What is the 'leaderboard' display ad size?

Accepted Answer

728×90 pixels

Answer

The leaderboard (728×90 pixels) is one of the most common and highest-performing display ad sizes, typically placed at the top of a webpage for maximum visibility.

Question 3

What is the 'medium rectangle' display ad size?

Accepted Answer

300×250 pixels

Answer

The medium rectangle (300×250 pixels) is the most widely used display ad size, performing well both embedded within content and in sidebars, with broad publisher support.

Question 4

What does 'ad copy' refer to in display advertising creatives?

Accepted Answer

The written text and messaging within a display ad

Answer

Ad copy is the written content of a display ad—including headlines, body text, and CTA—crafted to communicate the value proposition and motivate users to take action.

Question 5

What is 'ad creative fatigue' and how does it affect display campaigns?

Accepted Answer

Declining performance when the same ad is shown too many times to the same audience

Answer

Creative fatigue occurs when the same audience has seen a display ad so many times that engagement drops significantly—CTR declines, conversion rates fall, and CPA rises as users begin ignoring the familiar creative.

Display Advertising Practice Test

Display Advertising Practice Test

Display Advertising Display Advertising Creative Best Practices 2