Web Analytics Ultimate Web Analytics 5

Question 1

What is 'scroll depth tracking' and why is it valuable?

Accepted Answer

Measuring how far down a page users scroll to gauge content engagement

Answer

Scroll depth tracking measures what percentage of a page users actually read, revealing whether content below the fold receives engagement.

Question 2

Which of the following is NOT a standard dimension in Google Analytics?

Accepted Answer

Customer Lifetime Value Segment

Answer

Customer Lifetime Value Segment is not a built-in standard GA dimension; CLV analysis typically requires custom implementation or BigQuery.

Question 3

What is 'time lag' in multi-touch attribution reporting?

Accepted Answer

The number of days between a user's first touchpoint and their eventual conversion

Answer

Time lag measures how long it takes users to convert after their first interaction, informing optimal ad frequency and retargeting windows.

Question 4

An analyst notices that 'Not Provided' accounts for 95% of organic keyword data in Google Analytics. What is the reason?

Accepted Answer

Google blocked keyword data for privacy reasons for authenticated users' searches

Answer

Google encrypts search query data for privacy, reporting it as 'Not Provided,' which has been near-universal since 2013 for organic searches.

Question 5

What does 'hit level' scope mean for a custom dimension in Google Analytics?

Accepted Answer

The dimension applies only to the individual hit it is sent with

Answer

Hit-level scope means the custom dimension value is attached only to the specific pageview, event, or transaction it accompanies.

Web Analytics Practice Test