Web Analytics Ultimate Web Analytics 2

Question 1

In Google Analytics 4, what does the 'engaged session' metric require to qualify?

Accepted Answer

Session lasting at least 10 seconds, a conversion event, or 2+ page views

Answer

GA4 defines an engaged session as one lasting 10+ seconds, having a conversion event, or containing 2 or more page/screen views.

Question 2

Which attribution model gives 100% credit to the last non-direct channel before conversion?

Accepted Answer

Last Non-Direct Click

Answer

Last Non-Direct Click ignores direct traffic and attributes the full conversion credit to the most recent channel that drove the visit.

Question 3

What is 'sampling' in the context of web analytics reports?

Accepted Answer

Collecting data from a subset of sessions to estimate overall metrics

Answer

Sampling occurs when a report processes a subset of sessions rather than all data, trading accuracy for speed on large datasets.

Question 4

A site's pages/session metric drops from 4.2 to 2.1 after launching a new navigation menu. What is the most likely cause?

Accepted Answer

Users are finding content faster and exiting satisfied

Answer

Improved navigation often reduces page depth because users reach their target content more efficiently with fewer clicks.

Question 5

What is a 'micro-conversion' in web analytics?

Accepted Answer

An intermediate action that indicates progress toward a macro goal

Answer

Micro-conversions are steps like newsletter sign-ups or video plays that signal user intent before the primary macro-conversion.

Web Analytics Practice Test