Web Analytics Trivia 5

Question 1

What is 'session stitching' in modern analytics platforms?

Accepted Answer

Joining fragmented sessions from the same user into a continuous journey

Answer

Session stitching reassembles user activity across sessions or devices into a single, unified user journey for accurate analysis.

Question 2

Which Google Analytics 4 feature replaced the older 'Views' concept from Universal Analytics?

Accepted Answer

Data Streams

Answer

GA4 uses Data Streams (web, iOS, Android) to collect data, replacing the Views structure of Universal Analytics.

Question 3

What does 'direct traffic' typically represent in a web analytics report?

Accepted Answer

Visitors who typed your URL directly or whose source is unknown

Answer

Direct traffic includes visitors who typed the URL, used a bookmark, or whose referring source was lost due to HTTPS-to-HTTP redirects or other tracking gaps.

Question 4

In web analytics, what is the purpose of 'IP address filtering'?

Accepted Answer

To exclude internal employee traffic from skewing analytics data

Answer

IP filtering excludes your office or internal team's visits from reports so analytics data reflects only real customer behavior.

Question 5

What is the 'last-click attribution model'?

Accepted Answer

Giving 100% of the conversion credit to the final touchpoint before purchase

Answer

Last-click attribution assigns all conversion credit to the final channel the user interacted with before converting.

Web Analytics Practice Test

Web Analytics Practice Test

Web Analytics Trivia 5