Web Analytics Trivia 4

Question 1

What does 'CLV' or 'LTV' stand for in the context of web and business analytics?

Accepted Answer

Customer Lifetime Value

Answer

Customer Lifetime Value (CLV or LTV) predicts the total revenue a business can expect from a single customer account over time.

Question 2

In Google Analytics, which report would you use to see which search queries brought users to your site from Google Search?

Accepted Answer

Acquisition > Search Console > Queries

Answer

The Search Console Queries report (linked with Google Search Console) shows which search terms drove organic traffic.

Question 3

What is a 'cohort analysis' in web analytics?

Accepted Answer

Studying the behavior of a group of users who share a common characteristic over time

Answer

Cohort analysis groups users by a shared trait (like acquisition date) and tracks their behavior over subsequent time periods.

Question 4

Which of the following best describes a 'macro conversion' in web analytics?

Accepted Answer

A primary goal completion such as a purchase or form submission

Answer

A macro conversion is a primary business goal, like a purchase or lead form completion, as opposed to minor micro conversions.

Question 5

What does a 'tag management system' (TMS) like Google Tag Manager do for analytics?

Accepted Answer

Allows marketers to deploy and manage tracking codes without editing website code directly

Answer

A TMS centralizes all tracking scripts in one container, letting non-developers add or update tags without code deployments.

Web Analytics Practice Test