Web Analytics Trivia 3

Question 1

What is 'attribution modeling' in web analytics?

Accepted Answer

Assigning credit to marketing touchpoints that contribute to conversions

Answer

Attribution modeling is the process of assigning credit to the various marketing channels or touchpoints that led to a conversion.

Question 2

In Google Analytics, what is a 'custom dimension'?

Accepted Answer

A non-standard metric you create to collect data not captured by default

Answer

Custom dimensions let you collect and send additional data to Google Analytics beyond the default attributes.

Question 3

What does 'time on page' measure in web analytics?

Accepted Answer

Time between a user arriving on a page and navigating to the next page

Answer

Time on Page measures the duration between a user's arrival on a page and their click to the next page in the same session.

Question 4

Which protocol does the Google Analytics Measurement Protocol use to send data?

Accepted Answer

HTTP/HTTPS

Answer

The Measurement Protocol uses HTTP or HTTPS POST requests to send data directly to Google Analytics servers.

Question 5

What is a 'funnel visualization' report used for in web analytics?

Accepted Answer

Displaying the steps users take toward a conversion goal and where they drop off

Answer

Funnel visualization shows each step in a conversion path and the percentage of users who proceed through each stage.

Web Analytics Practice Test