Web Analytics Trivia 2

Question 1

Which Google Analytics metric measures the percentage of sessions in which users viewed only one page and left without interacting?

Accepted Answer

Bounce Rate

Answer

Bounce Rate is the percentage of single-page sessions where users left without any interaction.

Question 2

In web analytics, what does the acronym 'KPI' stand for?

Accepted Answer

Key Performance Indicator

Answer

KPI stands for Key Performance Indicator, a measurable value that demonstrates how effectively goals are being achieved.

Question 3

What technology does Google Analytics primarily use to collect data from websites?

Accepted Answer

JavaScript tracking code

Answer

Google Analytics uses a JavaScript tracking snippet added to web pages to collect visitor data.

Question 4

Which dimension in Google Analytics tells you which website a visitor came from before landing on your site?

Accepted Answer

Source

Answer

The Source dimension identifies the origin of traffic, such as google, bing, or a referring domain.

Question 5

What does a 'session timeout' mean in web analytics?

Accepted Answer

A session ends after 30 minutes of user inactivity by default

Answer

By default, a session ends after 30 minutes of inactivity, though this can be customized.

Web Analytics Practice Test