Web Analytics Key Performance Indicators and Metrics

Question 1

What does 'bounce rate' measure in web analytics?

Accepted Answer

The percentage of sessions where users viewed only one page

Answer

Bounce rate is the percentage of sessions in which users viewed only a single page and left without any further interaction.

Question 2

What is a 'session' in web analytics?

Accepted Answer

A group of user interactions within a given time frame

Answer

A session is a group of user interactions — including page views, events, and transactions — that occur within a given time frame on a website.

Question 3

Which metric counts every page load including repeated views of the same page?

Accepted Answer

Pageviews

Answer

Pageviews counts every time any page is loaded or reloaded, including multiple views of the same page within a session.

Question 4

What does 'pages per session' indicate in web analytics?

Accepted Answer

The average number of pages viewed during a single visit

Answer

Pages per session (also called page depth) measures the average number of pages a user views during a single visit, indicating engagement depth.

Question 5

What does 'average session duration' measure?

Accepted Answer

The average total time users spend per session on the site

Answer

Average session duration is the mean time users spend on a website from the first page view to the last tracked interaction within a session.

Web Analytics Practice Test