Web Analytics For Social Media 5

Question 1

What is 'sentiment analysis' used for in social media analytics?

Accepted Answer

Classifying mentions as positive, negative, or neutral in tone

Answer

Sentiment analysis uses NLP to categorize social mentions by emotional tone, helping brands gauge public perception.

Question 2

In Pinterest analytics, what does 'outbound clicks' measure?

Accepted Answer

Clicks on pins that take users from Pinterest to an external destination

Answer

Outbound clicks measure how many times users clicked a pin and were taken to the linked external URL.

Question 3

What does 'cost per engagement (CPE)' measure in paid social campaigns?

Accepted Answer

Total ad spend divided by total engagements (likes, comments, shares)

Answer

CPE tells you how much you're paying on average for each interaction (like, comment, or share) on a paid social post.

Question 4

Which social media analytics concept refers to tracking competitors' audience growth and engagement trends?

Accepted Answer

Benchmarking

Answer

Benchmarking compares your performance metrics against competitors or industry standards to assess relative success.

Question 5

What does 'Instagram Story exit rate' indicate?

Accepted Answer

Percentage of viewers who swiped away from a story before it ended

Answer

A high story exit rate means many viewers left mid-story, signaling the content lost their attention.

Web Analytics Practice Test