Web Analytics For Social Media 4

Question 1

Which metric would you use to determine the best time of day to post on Instagram for maximum engagement?

Accepted Answer

Audience activity data showing when followers are most active

Answer

Instagram Insights shows when your audience is online, helping schedule posts for peak engagement windows.

Question 2

What does 'link in bio' click tracking help marketers measure?

Accepted Answer

Traffic driven from Instagram or TikTok to external URLs

Answer

Tracking link-in-bio clicks measures how effectively your social profile converts visitors to website traffic.

Question 3

In LinkedIn analytics, what does 'unique impressions' measure?

Accepted Answer

Number of distinct users who saw your post at least once

Answer

Unique impressions count each individual user only once, regardless of how many times they saw the content.

Question 4

What is 'earned media' in social media analytics?

Accepted Answer

Organic brand exposure from shares, mentions, and user-generated content

Answer

Earned media refers to free exposure gained through audience sharing, mentions, and UGC rather than paid or owned channels.

Question 5

Which social media KPI directly measures customer service effectiveness on social platforms?

Accepted Answer

Average response time to mentions and DMs

Answer

Average response time tracks how quickly your team addresses customer inquiries or complaints on social channels.

Web Analytics Practice Test