Web Analytics For Social Media 3

Question 1

Which UTM parameter specifically identifies the social platform (e.g., facebook, instagram) driving traffic?

Accepted Answer

utm_source

Answer

utm_source identifies the origin of traffic, such as the specific social platform sending visitors.

Question 2

What does a high 'video completion rate' on a social media post indicate?

Accepted Answer

Viewers watched the video through to the end

Answer

A high completion rate shows the content held viewer attention long enough to watch until it finished.

Question 3

In Twitter/X analytics, what does 'profile visits' measure?

Accepted Answer

Number of times users navigated to your profile page

Answer

Profile visits count the unique or total times other users clicked through to view your Twitter/X profile.

Question 4

What is 'amplification rate' on social media?

Accepted Answer

The ratio of shares per post relative to total followers

Answer

Amplification rate = shares / followers, measuring how often your audience distributes your content to their networks.

Question 5

Which report in Google Analytics helps you evaluate how well social media channels convert visitors into customers?

Accepted Answer

Assisted Conversions report

Answer

The Assisted Conversions report shows social channels' role in conversion paths, even when not the final click.

Web Analytics Practice Test