Web Analytics Google Analytics 1

Question 1

In GA4, which metric measures the percentage of sessions where users engaged with your site for more than 10 seconds, had a conversion event, or viewed 2+ pages?

Accepted Answer

Engagement Rate

Answer

Engagement Rate in GA4 is the percentage of sessions classified as 'engaged sessions' — those lasting over 10 seconds, containing a conversion event, or including 2 or more page/screen views. It replaced the traditional bounce rate as the primary session quality metric.

Question 2

What is the GA4 'data stream' concept used for?

Accepted Answer

Connecting a data source (web, iOS, Android) to a GA4 property

Answer

A data stream in GA4 is a pipeline that connects a specific platform — a website, iOS app, or Android app — to a GA4 property. Each property can have multiple data streams, allowing unified cross-platform measurement.

Question 3

Which GA4 feature allows you to group users based on shared attributes and then apply those groups retroactively to historical data?

Accepted Answer

User-scoped Segments

Answer

User-scoped segments in GA4 Explorations evaluate all sessions and events for a user once that user meets the segment criteria, effectively applying the segment across their historical activity within the lookback window.

Question 4

In GA4, what is the default attribution model used in standard reports?

Accepted Answer

Data-Driven

Answer

GA4 uses Data-Driven Attribution (DDA) as the default model for standard reports. DDA uses machine learning to assign fractional credit to touchpoints based on how each channel actually contributes to conversions, rather than applying fixed rules.

Question 5

What does the GA4 'session_start' event do?

Accepted Answer

Automatically fires when a new session begins and assigns a session ID

Answer

The 'session_start' event is automatically collected by GA4 whenever a new session begins. It generates a unique session ID (ga_session_id) used to group all subsequent events within that session together in reporting.

Web Analytics Practice Test

Web Analytics Practice Test

Web Analytics Google Analytics 1